How to Write Cover Letters that Get Results
Learning how to write a good cover letter is an important skill for any serious job seeker. The cover letter is your first point of contact, so making a good impression is crucial.
1.) Tailor your Cover Letter to the Job
Never send out the same cover letter for any and all jobs you apply for. Generic cover letters are boring and they don’t show an employer exactly why you’re a good candidate for the job. Your cover letter should focus on the professional skills and qualities you have that are relevant, and leave out anything that isn’t.
2.) Create a Strong Opening Paragraph
The first paragraph of a cover letter will usually be read, but if your first paragraph is vague or full of clichés, an employer may not bother reading the rest. The opening paragraph should do the following:
Explain the purpose of the letter. An employer should know you’re applying for the job from the first sentence.
Explain why you are the person for the job.
Tell the reader succinctly, with no more than one or two sentences for each of these two points.
Avoid using clichéd phrases like “I am writing to apply for the position…”. An employer will read this phrase multiple times in other cover letters—if you can create an opening sentence that’s markedly different, they’ll be more likely to read further.
3.) Tell an Employer what you can do for them
Employers want to know what you can do to make their company more profitable. They don’t want to hear about how the company can help you gain professional skills or work experience. This means demonstrating how the skills and experience you have will make you an asset to the company.
4.) Use Dynamic Language and Formatting
Use boldface, underlining, bulleted lists, and white space to highlight your skills and qualifications. These make the text easier to read and help draw the reader’s eye to the important points in your cover letter.
Use action words that demonstrate your enthusiasm and knowledge, and provide examples of relevant professional achievements.
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