6 Keys To Writing Effective Cover Letters
A good cover letter is a way to sell yourself as an employee or applicant. It is often the first impression you will make on an employer and should be concise, well worded, and able to detail all of your strengths. Often it seems that applicants will look at a cover letter as a way to reiterate their resume (which in most cases is included in addition to the letter) or as a simple note that accompanies their resume submission.
Unfortunately, what many people will miss if they utilize a cover letter in this way is their dream job or the promotion of a lifetime. Cover letters are not simply a way to inform of an employer of your intent to bid on a position, they are a chance to explain in minute detail exactly why you are the right candidate for the position. When writing cover letters there are a few essential steps that you should take in order to make your cover letter as effective as possible.
1. Begin with a proper salutation – Do a bit of research about the company and the person to whom your letter will be arriving. If you can determine the person’s name, address them directly in the letter. This personalizes the letter and also shows that you are intuitive enough to do a bit of background research on the position.
2. Describe where you learned of the position – Open the letter with an introductory paragraph describing where and how you learned of the position and why you are applying. Say something like, “I learned of this position from an ad in the local newspaper and am very interested in pursuing this opportunity.”
3. Give a BRIEF description of your education and work experience – Give just enough relevant information about your past work experience and your education to prove you are qualified for the position. Do not go into great detail about your alma mater as this is not the focus of your letter.
4. Describe your work experience and relevant accomplishments – This is the main portion of the letter that you want the potential employer to read. Describe your past jobs and why you were great at them. Focus on meaningful and positive changes you made in the work place and tailor your strengths to the job announcement (ie do not include explanations of how you improved the copying process in your office building if you are applying for a job as a stunt man).
5. Close with a “clincher” and your contact information – Conclude with a paragraph telling the reader exactly what qualifies you as the best candidate for the job and why they would be remiss if they did not choose you. Include your contact information including phone number and email and explain that you would love to meet with someone to further discuss your qualifications and the specifics of the job.
6. End with “Sincerely” – Close the letter respectfully and professionally by using “Sincerely” (or Kind regards). Include your name, current title, contact information, and a signature.
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