Pros and Cons of the Fax Cover Letter
More importantly however, companies tend to treat faxes that come with a cover letter as more important than those that do not. They simply look like they are more likely to have something important to say when compared to those one-page fax shots with pictures of laser printer toner cartridges and a list of pricing that make up the bulk of received faxes today.
Furthermore, a fax cover letter gives the recipient the opportunity to quickly get an idea of the content of the pages behind it and to decide whether it is worth their time to read further. This is an important step because it is the only real opportunity you have to either hook them or lose them forever.
It is also important to remember that today, many companies use PC-based fax software instead of traditional fax machines. That means that you can really go to town on your cover letter, making it striking and appealing without worrying that the recipient is going to be annoyed that you are using up all their toner or ink on the other end of the line.
Since you are not forcing them to print graphics against their will because they make the choice of whether to print or not you can design a stunningly good cover letter today, that will be greeted with interest rather than annoyance.
Fax may be a communication medium that is on the way out, as email cover letters becomes more and more prevalent. But while it is still very much in use, a fax cover letter can give you a significant advantage when it comes to being noticed and greatly increase your chances of a successful outcome.
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